Video streaming platform YouTube has released the list of top 10 most-watched regional language ads in 2021. The annual regional ads leaderboard features ads across six languages including Marathi, Telugu, Bangla, Punjabi, Tamil, Kannada. As stated by Sapna Chadha, VP, Marketing, India & South East Asia, Google, 93% of YouTube viewers prefer to watch content in an Indic language of their choice. Brands are also increasingly responding to the importance of their consumers’ language preferences and creating engaging advertising in these to enhance their connect, Chadha noted.
“With the rapid expansion of internet users over the past few years, YouTube is helping connect viewers to a diverse tapestry of helpful content. One of the hallmarks of this is the variety of languages users access content in,” Chadha added.
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